Filtering by: salon education
Learn a simple and successful approach to growing engagement, new guests, and raving fans!
You will get the following IG support:
post styles that give you the greatest engagement & click-through
what you should do occasionally vs. what you should do consistently
how to get raving fans from the community that has the ability to give you business
what stories you should share that humanize your brand & get people to comment directly to you
how to create successful IG ads // they are different from Facebook!
You don't have to have tens of thousands of followers to grow your salon business. But you do need to know how to be a Big fish in a small pond. That's what we are going to bring to the table.
Sign up now and make sure your social media & marketing team are signed up as well!
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What would it look like if you had a solid marketing plan for Q2—a plan with goals and outcomes you could track and measure? We’ve got your back! Join us for a special online class that will prepare your salon for ALL of the Q2 campaigns, promos and value-based marketing strategies that will actually grow your revenue and bring you RESULTS.
Here's what you'll take away:
Get a complete overview of salon marketing
// we will teach you what you need to know about marketing to be the most successful salon in your city.
Get our ENTIRE Marketing Checklist
// every time you run a campaign, these are the things you need to think about and consider. We've thought of everything, so you don't have to.
Get ALL of your second-quarter campaigns and promotions planned out!
// our biggest issue is, we're running promos off the cuff without a plan. We launch something this week that we thought of today and we hope it goes well, but we have no solid understanding of our goals, and what our expectations should be. Well, you're not alone--and we have your back!
Get signed up today and make sure your marketing team joins too! CLICK HERE
You don't have to be an “influencer” on Instagram to get massive marketing results. You DO have to learn what it takes to dominate your market and area in addition to playing the social media game! And that's where we come in!
This is not about doing fun, cheeky social media posts for the sake of having fun. This is about getting real, tangible results for your efforts. If you're sick of throwing spaghetti on the wall to see what will stick, this class is for you.
Be Encouraged!
This is just the beginning of our sales and marketing relationship. We promise you will gain greater insight than you've ever received before--because NO ONE teaches salon marketing, and if they try--it's usually about your social media. We've been there, we've done that, and we're getting the same, stale results. That's why throughout all of 2020 we are bringing you sales and marketing education.
Marketing Director for all three Air Salon & Blowdry Bar, Drew, shared, I learned more in our one-hour coaching session than I did the entire time I worked with our website and seo company. Thank you, Kati!
Reserve your spot!
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The skills every salon operation team needs to know to close sales & stay in control.
Once you know these skills you can apply them everywhere you communicate with clients!
Emails
Texting
Social Media chats/ direct messages
Live Zoom, FaceTime or Google Duo conversations
And of course, phone calls
You'll learn all of these special things:
what should happen in every single phone
how to capture every caller as a lead
how to quickly funnel them towards a reservation
how to spend waaay less time on the phone
how to stay in control of the conversation--especially with those people who would love to talk forever.
how to close 90% of callers to become salon clients
how we make sure we connect new guests to the right stylist
SIGN UP!
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You’re smart to want to focus on marketing emails because according to social media today, 55% of companies generate 10% of their sales from just sending emails. That’s why we’re taking this conversation to the next level.
Join us for our first online class of the year, MARKETING EMAILS THAT MAKE YOU MONEY!
You will learn:
How to create emails that clients will actually open
What to include in emails that clients will care about and take action on
How to send segmented emails more often
What every email should include in addition to Meet Your Stylist
How to know if your email marketing campaigns are working
How to earn additional revenue through your marketing email
****Don't forget to invite your salon marketing pros!****p.s. if you cannot attend, sign up and you’ll get access to the video class and all the resources after the class.
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Think of this as your company playbook. Everything you need to win the game is in the book. What should and should not be in here?
Some of the policies we'll cover are:
1. time-off allowance for stylists and non-practitioners
2. our schedule options for stylists
3. dress code
4. expectations for events, meetings and education dates
5. services for family--choosing your one significant other...
6. performance expectations and evaluations
7. ethics, culture, vision and mission
8. employee benefits
9. social media policy for stylists
10. check-in /check-out procedures for on-site services (bridal)
11. workplace conduct including sexual or unlawful harassment
12. drug/alcohol use
13. resignations
14. solicitation/ conflicts of interest
15. workplace security, life-threatening illnesses
16. correction service procedures
17. When YOU are the bride
18. salon tools vs. pro tools
19. sign and date--who's involved
I promise to keep this fresh, upbeat and exciting! PLUS just by signing up you'll receive a copy of the video class (will not be available for public) AND you'll receive a full copy of our employee handbook. BOOM!
Sign up today to reserve your spot. Only 89 spots available!!
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Can we agree to make 2019 THE year we grow our salon's profits?! If growing your salon profits is on the top of your 2019 to-do list, you are in the right place. Sign up for this special class and you'll learn all of these things!
What profit actually means + where does your salary live?
The exact formula and numbers to help your stylists earn six figures!
When and how to raise your prices
What to AVOID so you don't screw yourself out of your hard-earned revenue
RSVP Today: https://zoom.us/webinar/register/WN_kNUH8hGqS4m1KW8Mh7SPcQ
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Is your front desk team equipped with the newest customer service strategies? You're in luck. We offer the Kick-Ass Client Communications Workshop--a private event for hair salons.
You will learn:
- best practices for in-person, over-the-phone & digital communications
- how to convert callers into clients (there IS a strategy behind this, and anyone can do it)
- why your emotional intelligence is key to building long-lasting relationships with your clients
- how to have contentious conversations with clients & still win their hearts.
To book your private workshop--email us! info@katiwhitledge.com
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Is your front desk team equipped with the newest customer service strategies? You're in luck. We offer the Kick-Ass Client Communications Workshop--a private event for hair salons.
You will learn:
- best practices for in-person, over-the-phone & digital communications
- how to convert callers into clients (there IS a strategy behind this, and anyone can do it)
- why your emotional intelligence is key to building long-lasting relationships with your clients
- how to have contentious conversations with clients & still win their hearts.
To book your private workshop--email us! info@katiwhitledge.com
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