Learn a simple and successful approach to growing engagement, new guests, and raving fans!

You will get the following IG support:

1. post styles that give you the greatest engagement & click-through

2. what you should do occasionally vs. what you should do consistently

3. how to get raving fans from the community that has the ability to give you business

4. what stories you should share that humanize your brand & get people to comment directly to you

5. how to create successful IG ads // they are different from Facebook!

You don't have to have tens of thousands of followers to grow your salon business. But you do need to know how to be a Big fish in a small pond. That's what we are going to bring to the table.

Sign up now and make sure your social media & marketing team are signed up as well!

What would it look like if you had a solid marketing plan for Q2—a plan with goals and outcomes you could track and measure? We’ve got your back! Join us for a special online class that will prepare your salon for ALL of the Q2 campaigns, promos and value-based marketing strategies that will actually grow your revenue and bring you RESULTS.

Here's what you'll take away:

• Get a complete overview of salon marketing

  // we will teach you what you need to know about marketing to be the most successful salon in your city.

• Get our ENTIRE Marketing Checklist

  // every time you run a campaign, these are the things you need to think about and consider. We've thought of everything, so you don't have to.

• Get ALL of your second-quarter campaigns and promotions planned out!

  // our biggest issue is, we're running promos off the cuff without a plan. We launch something this week that we thought of today and we hope it goes well, but we have no solid understanding of our goals, and what our expectations should be. Well, you're not alone--and we have your back!

Get signed up today and make sure your marketing team joins too! CLICK HERE

You don't have to be an “influencer” on Instagram to get massive marketing results. You DO have to learn what it takes to dominate your market and area in addition to playing the social media game! And that's where we come in!

This is not about doing fun, cheeky social media posts for the sake of having fun. This is about getting real, tangible results for your efforts. If you're sick of throwing spaghetti on the wall to see what will stick, this class is for you.

Be Encouraged!

This is just the beginning of our sales and marketing relationship. We promise you will gain greater insight than you've ever received before--because NO ONE teaches salon marketing, and if they try--it's usually about your social media. We've been there, we've done that, and we're getting the same, stale results. That's why throughout all of 2020 we are bringing you sales and marketing education.

Marketing Director for all three Air Salon & Blowdry Bar, Drew, shared, I learned more in our one-hour coaching session than I did the entire time I worked with our website and seo company. Thank you, Kati!

Reserve your spot!

The skills every salon operation team needs to know to close sales & stay in control.

Once you know these skills you can apply them everywhere you communicate with clients!

1. Emails

2. Texting

3. Social Media chats/ direct messages

4. Live Zoom, FaceTime or Google Duo conversations

5. And of course, phone calls

You'll learn all of these special things:  

1.   what should happen in every single phone

2.   how to capture every caller as a lead 

3.   how to quickly funnel them towards a reservation

4.   how to spend waaay less time on the phone

5.   how to stay in control of the conversation--especially with those people who would love to talk forever.

6.   how to close 90% of callers to become salon clients

7.   how we make sure we connect new guests to the right stylist

SIGN UP!

You’re smart to want to focus on marketing emails because according to social media today, 55% of companies generate 10% of their sales from just sending emails. That’s why we’re taking this conversation to the next level.

Join us for our first online class of the year, MARKETING EMAILS THAT MAKE YOU MONEY!

You will learn:
 How to create emails that clients will actually open
 What to include in emails that clients will care about and take action on
 How to send segmented emails more often
 What every email should include in addition to Meet Your Stylist
 How to know if your email marketing campaigns are working
 How to earn additional revenue through your marketing email

Register Now

****Don't forget to invite your salon marketing pros!****p.s. if you cannot attend, sign up and you’ll get access to the video class and all the resources after the class.

Think of this as your company playbook. Everything you need to win the game is in the book. What should and should not be in here?

Some of the policies we'll cover are:
1. time-off allowance for stylists and non-practitioners
2. our schedule options for stylists
3. dress code
4. expectations for events, meetings and education dates
5. services for family--choosing your one significant other...
6. performance expectations and evaluations
7. ethics, culture, vision and mission
8. employee benefits
9. social media policy for stylists
10. check-in /check-out procedures for on-site services (bridal)
11. workplace conduct including sexual or unlawful harassment
12. drug/alcohol use
13. resignations
14. solicitation/ conflicts of interest
15. workplace security, life-threatening illnesses
16. correction service procedures
17. When YOU are the bride
18. salon tools vs. pro tools
19. sign and date--who's involved

I promise to keep this fresh, upbeat and exciting! PLUS just by signing up you'll receive a copy of the video class (will not be available for public) AND you'll receive a full copy of our employee handbook. BOOM!

Sign up today to reserve your spot. Only 89 spots available!!

Are you wondering how to create a commission structure for your stylists without giving away the farm? Or, how do you know what to pay a full-time salon manager based on your salon's revenue? Join our online class to see how we've created a plan for compensation [WITH BENEFITS] that:

>> pays the owner six figures

>> pays better than other brand-name retailers

>> leaves a six percent profit margin so your business is worth buying someday

>> doesn't discourage TEAM (in fact, we will prove that it IS possible to pay commission and have a thriving TEAM culture!)

Make sure you and your leadership team join this one!

Link to Register: https://zoom.us/webinar/register/WN_m2uSzVu-QT2UW5WotQN6sQ

Learn the corporate structure for salon company roles & responsibilities! This exclusive class is for the salon owner who wants to be the Entrepreneur of their company without feeling a loss of control.

We are going to take you through EVERY SINGLE role title, role mission, role KPI (benchmarks), and the skills they need to have in order to be successful. We are going to share our EXACT list of each of their tasks & responsibilities!

Here are the positions we will cover:

•  CEO (chief executive officer)

•  GM (general manager)

•  Director of Marketing

•  Social Media Manager

• Education Directors

•  Hair Stylists

•  Guest Services

•  Bridal Coordinator

•  Administration, Finance, & Operations Manager

This class is normally $397.00 per salon. Today we're giving it to you for $49 because we want MORE salons in our beloved community to have this information!

We've done all the work, so you don't have to! When you invest in this hour together, the ENTIRE guide is included! 

NOTE*** We are NOT going to post this class on YouTube later…this is an exclusive event for salons who value structure that helps them go from owner/manager to Entrepreneur.

Get registered today!

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

You may not know that you are clicking on social media posts that are apart of a very calculated sales funnel strategy. Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes in order to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? 

Now you have the opportunity to join entrepreneur, speaker, author, and podcaster, Kati Whitledge, and learn how to create digital sales funnels for your salon without adding to your marketing budget! 

During this online class you will learn: 

 What is a sales funnel
 Why they are the most effective digital marketing strategy
 How to create them for your salon
 Real examples of salon sales funnels that you can use right away

Get yourself and your marketing team registered! https://zoom.us/webinar/register/WN_avvxKq4CRGeZdArIK-MfEg

Is “sales” a dirty word to you? If you feel uncomfortable with selling, we got your back! Join entrepreneur, speaker, author and podcaster, Kati Whitledge, as she shares a new perspective on how to be successful in sales. The good news is, it’s not about being pushy, and it’s not about over-educating. It IS about knowing who the person is on an emotional level and selling to them their way. Your earnings will increase if you put these basic human instincts into play, and we promise you’ll have fun along the way!

Register here: https://zoom.us/webinar/register/WN_YlrsNDcMQ4qAeSEu74rLfA

Growing your team with the people who are the best fit for your tribe is among the top challenges of salon owners in North America. For many, the recruiting process is exhausting and can feel like a vicious cycle. The good news is, it can be easy, fun and extremely rewarding. Entrepreneur, speaker, author, and podcaster, Kati Whitledge, will share how to find the right people for your salon without wasting a ton of time and resources. She will reveal the framework behind successful recruiting that is easy to grasp and execute. Kati’s common-sense strategies will equip you to become the most sought-after salon in your area!

RSVP here: https://zoom.us/webinar/register/WN_GKHfKlSDSAK_1H6DQEiB9w

Can we agree to make 2019 THE year we grow our salon's profits?! If growing your salon profits is on the top of your 2019 to-do list, you are in the right place. Sign up for this special class and you'll learn all of these things!

• What profit actually means + where does your salary live?

• The exact formula and numbers to help your stylists earn six figures!

• When and how to raise your prices

• What to AVOID so you don't screw yourself out of your hard-earned revenue

RSVP Today: https://zoom.us/webinar/register/WN_kNUH8hGqS4m1KW8Mh7SPcQ

Can we agree to make 2019 THE year we grow our salon's profits?! If growing your salon profits is on the top of your 2019 to-do list, you are in the right place. Sign up for this special class and you'll learn all of these things!

• What profit actually means + where does your salary live?

• The exact formula and numbers to help your stylists earn six figures!

• When and how to raise your prices. 

• What to AVOID so you don't screw yourself out of your hard-earned revenue.

Is “sales” a dirty word to you? If you feel uncomfortable with selling, we got your back! Join entrepreneur, speaker, author and podcaster, Kati Whitledge, as she shares a new perspective on how to be successful in sales. The good news is, it’s not about being pushy, and it’s not about over-educating. It IS about knowing who the person is on an emotional level and selling to them their way. Your earnings will increase if you put these basic human instincts into play, and we promise you’ll have fun along the way!

Learn how to grow your business, your team, and your clientele using strategies that work without having to invest thousands. Join Entrepreneur, Speaker, Author and Podcaster Kati Whitledge, as she shares her secrets for doubling staff and revenue on a shoe-string budget. Kati herself expanded her business after just three years by implementing these fundamental marketing musts!

Join us for a sneak peak at our exclusive sister company--the award-winning marketing tool, Meet Your Stylist! Learn why salons across the U.S. are joining the Meet Your Stylist family and why behavioral economics is the future in salon marketing.

Do you have big financial goals for your business this year? This can be a massive year of growth for your salon if you apply these practical strategies! Join entrepreneur, speaker, author & podcaster, Kati Whitledge, as she shares with you when, why and how to increase your revenue.

Is your front desk team equipped with the newest customer service strategies? You're in luck. We offer the Kick-Ass Client Communications Workshop--a private event for hair salons. 

You will learn: 

• best practices for in-person, over-the-phone & digital communications
• how to convert callers into clients (there IS a strategy behind this, and anyone can do it)
• why your emotional intelligence is key to building long-lasting relationships with your clients
• how to have contentious conversations with clients & still win their hearts. 

To book your private workshop--email us! info@katiwhitledge.com

Is your front desk team equipped with the newest customer service strategies? You're in luck. We offer the Kick-Ass Client Communications Workshop--a private event for hair salons. 

You will learn: 

• best practices for in-person, over-the-phone & digital communications
• how to convert callers into clients (there IS a strategy behind this, and anyone can do it)
• why your emotional intelligence is key to building long-lasting relationships with your clients
• how to have contentious conversations with clients & still win their hearts. 

To book your private workshop--email us! info@katiwhitledge.com